it's just 1-2-3 ...

to make a moving selfie.
Record 3 seconds of video with your webcam.
Edit the video to your liking and save it as an animated gif.
Share it with your friends and followers.

we built this site...

because we really like gifs.

We pass along gifs like trading cards to communicate how we feel — they've created a visual vocabulary everyone can relate to, and that's great. But most gifs on the internet serve up the same pop culture references again and again.

We thought it'd be interesting to make gifs a more participatory medium where you can quickly record and share your own reactions — a moving selfie in seconds.

hello ...

we made this!

Adam Pash is a developer, writer, and formerly the editor-in-chief of Lifehacker, one of the internet's most popular web sites.

Ellen Flaherty is a designer who has worked with some of New York's top design firms. She is also a recent graduate of Art Center College of Design in Pasadena, California.

We welcome your comments and feedback. Send us an email!